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Chrysler “It’s Halftime In America”

Chrysler stops the show once again with its halftime rallying cry featuring Clint Eastwood.

Last year, Chrysler earned acclaim for a Super Bowl spot featuring Eminem and introducing the tagline, “Imported From Detroit.” This year, the brand dropped another bomb with a two-minute pep talk for America delivered in the inimitable voice of Clint Eastwood.

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The spot, from Wieden + Kennedy, was more powerful for the surprise factor—the brand announced it would return to the game, but the creative was downplayed (and not pre-released).

Last year’s spot:

About the author

Teressa Iezzi is the editor of Co.Create. She was previously the editor of Advertising Age’s Creativity, covering all things creative in the brand world.

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