Green Hell is a tough stretch of road on the German countryside that serves as a litmus test for any driver who dares brave it. In Cadillac’s ad for the Super Bowl, created by Fallon, Minneapolis, we become intimately acquainted with Green Hell, which is apparently where the Cadillac ATS was fine-tuned with the intent of taking on the BMW 3 series. It’s not exactly a bumpy ride, but there’s a lot of swerving, so you might want to buckle up.
The Most Innovative Companies
The top 50 companies in entertainment, media, sports, technology, and more.
Most Creative People
Meet this year's inspiring leaders.
Innovation By Design
A showcase for ingenious design solutions.
Future of Philanthropy
Inside The Changing World Of Giving
World Changing Ideas
New workplaces, new food sources, new medicine—even an entirely new economic system.
The apps, tips, tactics, and brain hacks to help you work smarter instead of harder.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens.