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  • 02.03.12

Chevy Silverado Rides Out the Apocalypse; Ford Drivers Perish

In this prophetic Super Bowl ad, the events predicted by the film “2012” may have come to pass, but the Chevy Silverado (and Twinkies) survive another day. Ford drivers are not so lucky.

The world might end this year (and also I have a bridge to sell you), but Chevy has the situation under control.

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With its gallows-humorous Super Bowl ad, the automaker is staking a claim as the official sponsor of the apocalypse, promising survival for those willing to drive a Silverado right off the lot. At the beginning of the 60-second spot, which was created by Goodby, Silverstein, & Partners, a man and his dog shake free from the End of Days rubble and drive around, surveying the damage. Among the ruins are collapsed highways, a broken down spaceship, and the much-beloved Frisch’s Big Boy. When the two finally arrive at the designated meet spot, they barely have enough time to scarf down some apocalypse Twinkies before their fellow survivors reveal some sad news about a buddy who drove a Ford. Watch the video below and start brainstorming your designated meet spot.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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