In making Chevy’s pre-game Super Bowl ad for the electric/gas hybrid Volt, agency Goodby, Silverstein & Partners focus once again on the concept of nobody understanding how the car works, and take it to its furthest logical conclusion. When a man finds a bunch of gooey globular aliens in his garage (for the third time this week), he ends up frustrated, not with concern for his own life, but rather with his inability to sufficiently explain how much gas the Volt requires.
collections
NewsletterCourses and LearningAdvertiseCurrent IssueFast Government
The future of innovation and technology in government for the greater good
Most Innovative Companies
Fast Company's annual ranking of businesses that are making an outsize impact
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business