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Century 21 “Smarter. Bolder. Faster.”

A highly capable Century 21 agent squares off against some formidable opponents in the real estate company’s first-ever Super Bowl ad.

Century 21 “Smarter. Bolder. Faster.”

Real estate company Century 21 makes its Super Bowl debut with an ad trumpeting the skills of its agents. A cool and collected redheaded agent is shown facing down three individuals intended to represent Smarts, Boldness, and Speed. Record-holding Olympic athlete Apolo Ohno is definitely fast, and Deion Sanders probably qualifies as bold, but something tells me the choice of Donald Trump as a symbol of intelligence might not sit well with some viewers.

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About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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