advertisement
advertisement

General Electric “Power and Beer”

In the second of GE’s Super Bowl ads, bar patrons learn where their beer comes from.

General Electric “Power and Beer”

Not only does General Electric have its Appliance Park facility in Louisville, Kentucky, the company also has its Turbine Manufacturing plant in Schenectady, New York.

advertisement

In this Super Bowl ad, created by BBDO New York, we meet a lot of the workers who help run the plant. Later, we also see some of these some workers gleefully inform the regulars at a local bar that the power these turbines provide is responsible for providing their beer.

The ad is one of two GE will have in the Super Bowl, and concludes with the hashtag #whatworks, which will be part of a broader campaign from the company.


See the next ad.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

More

Video