The new Chevy Sonic can (and does) take a beating in Chevrolet’s Super Bowl ad this year. The 60-second spot from Goodby, Silverstein & Partners plays like a music video–stunt drivers race through imaginative obstacles, some of which include a series of pianos placed on their sides. Much like the Jackass crew, these daredevils earn their do-not-try-this-at-home warning.
collections
NewslettersInnovation FestivalCurrent IssueRecommender
The apps, books, movies, music, TV shows, and art are inspiring our some of the most creative people in business this month
Strong Female Lead
The struggles and triumphs of prominent women in leadership positions
Platform Wars
The major tech ecosystems that battle for our attention and dollars
Tech Forecast
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business
FastCo.Works Studio
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens