The centerpiece of Pepsi’s Super Bowl campaign will be its big, splashy ad, featuring The X-Factor winner, Melanie Amaro, and some surprise guests. Also airing during the game, however, will be this second spot for Pepsi Max. In this playfully mud-slinging ad, created by agency TBWA\Chiat\Day L.A., a Coke Zero truck driver tries to sneak in a Pepsi Max at the grocery store without being branded a hypocrite. Of course, he is able to slip away from the cashier, wholly unnoticed, with his treasonous Pepsi Max in tow (Just kidding, that’s not what happens at all.)
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