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Doritos “Bird of Prey”

Don’t let Gary anywhere near your Doritos.

Doritos “Bird of Prey”
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In this user-generated ad, one of five finalists in the Doritos’ “Crash the Super Bowl” contest, one of five which might air during the game, an office drone is psychopathically transformed into a bird of prey every time he gets near an open bag of a certain nacho cheese-flavored tortilla chip.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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