02.05.12
super bowl xlvi

Audi “Vampire Party”

https://www.youtube.com/watch?v=lw9ZeXB2uKs

Audi and agency Venables Bell & Partners take on a well-worn cultural trope in this Super Bowl spot. The ad was part of a campaign that saw viewers competing to “unlock” the full commercial on Facebook. For more on the making of this spot, see our interview with Audi CMO Scott Keogh and VB&P creative Erich Pfeifer.

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