Audi and agency Venables Bell & Partners take on a well-worn cultural trope in this Super Bowl spot. The ad was part of a campaign that saw viewers competing to “unlock” the full commercial on Facebook. For more on the making of this spot, see our interview with Audi CMO Scott Keogh and VB&P creative Erich Pfeifer.
collections
NewsletterCourses and LearningAdvertiseCurrent IssueFast Government
The future of innovation and technology in government for the greater good
Most Innovative Companies
Fast Company's annual ranking of businesses that are making an outsize impact
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business