Considering the tendency of most Super Bowl commercials to cater to the men in the audience with so many bikinis and supermodels, this H&M ad is a refreshing change of pace. The message is simple: international soccer hottie David Beckham has a line of bodywear (read: underwear) available for purchase at H&M. Rather than make any jokes or cram any story into the ad, it’s just the man and his bodywear, ripe for the ogling.
collections
NewsletterCourses and LearningAdvertiseCurrent IssueFast Government
The future of innovation and technology in government for the greater good
Most Innovative Companies
Fast Company's annual ranking of businesses that are making an outsize impact
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business
Follow us:
