H&M “David Beckham”

Ladies, here is your man-candy.

H&M “David Beckham”

Considering the tendency of most Super Bowl commercials to cater to the men in the audience with so many bikinis and supermodels, this H&M ad is a refreshing change of pace. The message is simple: international soccer hottie David Beckham has a line of bodywear (read: underwear) available for purchase at H&M. Rather than make any jokes or cram any story into the ad, it’s just the man and his bodywear, ripe for the ogling.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. He has also written for The Awl, Rolling Stone, McSweeney's, and Salon.

More

Video

More Stories