Considering the tendency of most Super Bowl commercials to cater to the men in the audience with so many bikinis and supermodels, this H&M ad is a refreshing change of pace. The message is simple: international soccer hottie David Beckham has a line of bodywear (read: underwear) available for purchase at H&M. Rather than make any jokes or cram any story into the ad, it’s just the man and his bodywear, ripe for the ogling.
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