Gentlemen, start your engines. In this teaser for Kia’s Super Bowl spot, a determined-looking Adriana Lima, wearing some complicated midriff-bearing uniform from the future, waves a racing flag in slow motion, to the tune of golden oldie “Mr. Sandman.” This song selection is an allusion to the fact that the ad is said to feature an ‘extreme dream sequence.’ No doubt, it will probably inspire some of those too.
collectionsNewslettersInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.