Gentlemen, start your engines. In this teaser for Kia’s Super Bowl spot, a determined-looking Adriana Lima, wearing some complicated midriff-bearing uniform from the future, waves a racing flag in slow motion, to the tune of golden oldie “Mr. Sandman.” This song selection is an allusion to the fact that the ad is said to feature an ‘extreme dream sequence.’ No doubt, it will probably inspire some of those too.
collections
NewsletterCourses and LearningAdvertiseCurrent IssueTech Forecast
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business