Super Bowl XLVI–The Spots, Behind The Work, And More

See all the spots from the game. Also: insight from creators on some of the game’s biggest ads, the social media strategy, and more.

Super Bowl XLVI–The Spots, Behind The Work, And More

Recap all the game-day spots, and read some behind-the-scenes perspective from the makers of some of the game’s biggest ads.


Some highlights:

A look at all the Super Bowl spots.

An interview with Twitter’s Adam Bain on Super Bowl hashtags and Twitter’s new contest, Ad Scrimmage.

Fast Company visits the Gatorade Sports Science Institute at the Super Bowl in Indianapolis.

Audi CMO and Venables Bell & Partners ECD Erich Pfeifer talk about the making of Audi “Vampire Party” and how they view creating work for the Super Bowl.

A roundup of social media campaigns and insight from marketers and agency creatives on how to approach the social side of Super Bowl advertising.

Our list of the best Super Bowl spots of the modern era.

About the author

Teressa Iezzi is the editor of Co.Create. She was previously the editor of Advertising Age’s Creativity, covering all things creative in the brand world.