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Lexus “The Beast”

This Lexus ad likens the vehicle to a dinosaur. In a good way!

Lexus “The Beast”

Finally, an ad that answers the question of whether the next generation of Lexus can be contained. (No, it cannot.) In this Jurassic Park-ian clip, the new Lexus makes quite an impression from offscreen, and then bursts through it’s conainment locker like a bloodthirsty dinosaur. Hopefully we’ll all survive this commercial and one day learn to tame the dangerous all-new 2013 Lexus GS.

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About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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