Century 21 “Ask the Competition”

Everybody is clamoring to find out what Century 21 will do for Super Bowl Sunday, apparently.

Century 21’s teaser for their big Super Bowl ad plays up how shrouded in secrecy the ad is, while at the same time making fun of the idea that any real estate company would bother making a Super Bowl commercial at all. Is this a sly commentary on our still not-quite-stable financial times? Perhaps. But probably not. We’ll find out what the fuss is all about together on February 5th, though.


About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.