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Bridgestone “Performance Balls and Puck”

The tire company teases a really big announcement for its Super Bowl spot. What will it be?

Bridgestone “Performance Balls and Puck”
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Bridgestone’s teaser for the Super Bowl hinges on a really big announcement. No matter what it ends up being, right now you can still enjoy seeing the likes of Steve Nash, Deion Sanders, and Tim Duncan horsing around with engineers in this teaser. If we’re to take it at face value, though, then the company is going to officially announce its entry into the world of sports gear manufacturing.

Someday, all sports equipment will be made out of tire tread. It is inevitable. You can’t stand in the way of progress–you can only cheer it on or get run over by it, letting the tire tracks of the unstoppable future mark you for life.

See the next spot.

About the author

Joe Berkowitz is a writer and staff editor at Fast Company. His next book, Away with Words, is available June 13th from Harper Perennial.

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