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A New Low In Republican Campaign Advertising?

Or wet wipes ad? It’s so hard to tell these days.

A New Low In Republican Campaign Advertising?

What exactly is happening here?

It’s an ad for Nikol brand window-cleaning wet wipes, from agency Gitam BBDO Israel. The campaign uses some famous, smooshed faces to remind consumers to “Stop Using Newspapers” when cleaning their glass surfaces. It’s a touch confusing, but presumably the message is that you’re leaving residue of the day’s news on your windows.

More famous faces below.

About the author

Teressa Iezzi is the editor of Co.Create. She was previously the editor of Advertising Age’s Creativity, covering all things creative in the brand world.

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