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  • 01.10.12

Chez Metro: Ikea Builds An Apartment In A Paris Subway

Ikea invites five people to live in a cozy, if privacy-challenged space.

Chez Metro: Ikea Builds An Apartment In A Paris Subway

Ikea has been putting it out there lately, with a number of campaigns designed to immerse people in the Ikea experience.

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The latest: Ikea has set up an apartment in a Paris subway. To showcase solutions for small spaces, the Swedish brand, and French agency Ubi Bene, have built a temporary home in the Auber metro station. Five non-agoraphobes, chosen via the brand’s French Facebook page, will inhabit the cozy (54 square meters) space from January 9-14, while the commuters look on.

Ikea has a history of showing off its wares in public spaces. The brand has appeared in subways around the world previously, has created an apartment in a box on the streets of New York and, recently, Ikea in the U.K. invited 100 customers to sleep over in its Essex store.

About the author

Teressa Iezzi is the editor of Co.Create. She was previously the editor of Advertising Age’s Creativity, covering all things creative in the brand world.

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