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Absolut’s Extremely Pure Billboard

An ink-free vision of purity from artist Simon Schubert

Absolut’s Extremely Pure Billboard
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For the past few years, Absolut has been tapping contemporary artists to interpret the theme of purity. This year, the vodka brand and agency TBWA/Being, Paris commissioned German artist Simon Schubert.

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Schubert embraced the notion of purity in his process and in the final work–his poster is made of one sheet of chlorine-free cellulose paper and was created without ink using his folding and shadow technique.

The poster appears in a bus shelter on Avenue de L’Opera in Paris. See the making of below.

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About the author

Teressa Iezzi is the editor of Co.Create. She was previously the editor of Advertising Age’s Creativity, covering all things creative in the brand world

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