For the past few years, Absolut has been tapping contemporary artists to interpret the theme of purity. This year, the vodka brand and agency TBWA/Being, Paris commissioned German artist Simon Schubert.
Schubert embraced the notion of purity in his process and in the final work–his poster is made of one sheet of chlorine-free cellulose paper and was created without ink using his folding and shadow technique.
The poster appears in a bus shelter on Avenue de L’Opera in Paris. See the making of below.