The slight negative tone to this blog is not to diminish the
music star’s ability to keep her career in the news and everyone guessing,
“what’s next”? Does anyone know, may be the better question.
Naturally, an announcement of a potential movie deal is a
long way from the appearance of one and hints of movies give Gaga and company
many opportunities to continue to stir the press machine as more information is
leaked to a willing press and fan base.
From our brand positioning perch, we naturally applaud the
next expansion of the Gaga brand but would hope that someone in the Gaga camp
thinks strategically and doesn’t just jump from project to project without
focus. There is clearly lots of money to be made from her growing brand and fan
base, but at some point you have to make decisions on direction if for no other
reason than to solidify what you have. This is not to suggest that Lady Gaga go
conservative, heaven forbid the disastrous affect of that. On the contrary, it is an urge to focus and fill in the core of your brand base, making it stronger and ready for
bigger challenges. Movies are coming but in the meantime, keep cranking the
music machine and building your core fan base.
JW Dicks (@jwdicks)
& Nick Nanton (@nicknanton) are best-selling authors that consult for
small- and medium-sized businesses on how to build their business
through Personality Driven Marketing, Personal Brand Positioning,
Guaranteed Media, and Mining Hidden Business Assets. They offer free
articles, white papers, and case studies at their Web site.
Jack and Nick have been featured in The New York Times,
The Wall Street Journal, USA Today, Newsweek,
FastCompany.com, and many more media outlets.