Innovation For Fun And Profit

Some of us spend the weekends kicking back. Or gardening. Or partying. And some of us jump-start a company.

Innovation For Fun And Profit

Startup Weekends–a 54-hour chunk of time when total
strangers gather to brainstorm ideas for companies–are becoming a huge
phenomena. (Mini backgrounder:
The first was held in 2007 in Boulder, Colorado. By the end of 2010, some
25,000 people had attended around the globe.) Last weekend was a “Mega Startup
Weekend”: 250 people, camping out in Microsoft’s Silicon Valley HQ, all
dreaming up ideas for new companies in education, gaming, and health. Here’s a
report from EdSurge contributor Justin Su, who savored
every one of the 3,240 minutes of his edtech startup weekend.


The weekend kicked off on Friday evening with talks by Reid
Hoffman, cofounder of LinkedIn, and Steve Case of AOL fame. Hoffman had some
memorable lines (further memorialized on #swmega):

“As entrepreneurs you should always think big because it takes the same
amount of work and pain as thinking small,”
and “There’s a need for education that makes us more
effective at living our lives.”

Steve Case wasn’t going to be outdone: The secret sauce
of America is entrepreneurs,”
are like nuclear weapons; wonderful to have but really hard to use


Juiced with enthusiasm, the crowd split up into this
weekend’s three specialties. I joined the education room, where three dozen
entrepreneurs pitched fledgling ideas to a crowd of 100. People gravitated to
the ideas that appealed to them the most. Some popular ideas included an iOS app
to help people find the best educational apps in the App Store, a site for
people to provide easy-to-remember explanations for concepts, and a company
that could outfit school buses with extracurricular activities. (Volleyball on
the bus? Maybe not.)

The teams worked into the night. Weekend coordinators,
including the awe-inspiring Ahmed Siddiqui (founder of Go Go Mongo) then handed out a conceptual
map, namely Steve
Blank’s Business Model Canvas
. I joined a team of eight led by two women,
Chandini Ammineni and Shilpa Dalmia, who wanted to create a community network
for parents to find quality after-school activities for their children. Our
backgrounds and skills included engineers, educators, entrepreneurs, business
folks, and moms.

Throughout Saturday and Sunday, I worked with my team. Our
schedule: brainstorm, discuss, change plans. Rinse. Repeat. We interviewed
several potential “customers” late on Saturday and discovered to our
dismay that they wouldn’t pay a dime for the service. We retreated to the
oh-so-plush boardroom (thanks, Microsoft!) and rethought our business plan. A
half dozen strolling “mentors” of the team of 30 gave us valuable
assistance. For instance, Rob Zazueta from Vertical Response, in particular,
gave our team helpful advice by suggesting a distribution strategy.


A much-needed respite came Saturday evening when the
weekend organizers, including Frank Denbow, Franck Nouyrigat, and Ahmed Siddiqui hosted an outdoor tent party, complete with a live band
and three full bars.

On Sunday, all the teams practiced their presentations
with a pitch coach. The presentations began at 4:00 pm. Sixteen edtech teams
gave five-minute pitches to an experienced set of judges: Jennifer Carolan of NewSchools Venture Fund, Anthony Kim of Ed Elements, and Michael Staton of Inigral. The winning idea:
“ClassParrot,” a tool for teachers to safely text-message their

In a span of 56 hours, people who had started with little
more than a scrap of an idea built a team, a prototype, and refined a pitch.
Close to half of the 16 education teams seemed eager to follow through on their
ideas after the weekend.


It’s happening all over the world. Just last week, Startup
Weekend, Grockit, and Kauffman Foundation announced a dedicated series for education, named
Startup Weekend EDU
. Startup Weekend EDU will kick off in San Francisco on
Oct 15, then will head to D.C. and London.

Seattle-based “practical nerd” Frank Catalano
, who’s covered his
share of bubbles and hype, believes the time is ripe for edtech
entrepreneurship. Grockit founder Farbood
is betting his sponsorship dollars on it. By supporting these startup
jams, he says, “Grockit gets a chance to share the trials and tribulations
of being an edtech startup with the rest of the world, which
could help speed good products to market. In time, we expect to
create APIs and developer tools that we will be able to provide to teams at
SWEDU events to further accelerate their solutions.” Sounds sweet.

And here are a few Sweet Ka’Chings this week:


million for New York City-based ReThink
from seed funders, philanthropist Jonathan Sackler and social
investor, Matthew Greenfield, plus Midas-touch New York firm Seavest
Capital Partners. Talk about picking a big, gnarly problem: approximately one in
110 children in the U.S. are diagnosed with autism. ReThink Autism delivers
top-notch training to educators working with autistic children. The company is
tapping the world’s experts and putting their lessons on video. The strategy
could work for other special-needs verticals but investors say this sector is
deep enough to build a valuable business.

million for New York City-based startup incubator, General Assembly, from investors
including Maveron and LearnCapital. Cool edsurgent companies hanging out in
GA’s Flatiron district campus include ShowMe and Neverware.

LEARNZILLION: $1 million for Washington D.C.-based “social mission” company (read: for
profit), LearnZillion, which offers
free video lessons, starting with math and early literacy. NewSchool Venture
Fund is an investor in this round, which also included grants from the Next
Generation Learning Challenges (under the prior names Scholar Rocket and
Learning Match) and the Charles and Helen Schwab Foundation. Worth noting:
foundations are stepping into the “for profit” funding circle. Yeah!


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[Image: Flickr user missjustine]

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