2012 Innovation By Design Awards: Transportation

Note The Innovation By Design Awards on October 16 will celebrate the controversial ideas, new products, business ventures, and wild ideas highlighted everyday on Co.Design. Award Winners in nine categories will be unveiled at the event. Register today.

Earlier this year, we put out a call to the design and business communities: What are the best design-driven innovations of the past year? More than 1,100 companies and organizations responded, offering 1,700 nominees in nine categories. An all-star group of 27 judges–from MoMA curator Paola Antonelli to Nicholas Felton of Facebook–worked with us to identify 56 finalists. Presented on the following pages, these standouts represent the creative explosion under way in our economy. (All of the finalists were introduced or came to market in the year ending June 1, 2012.) The winners will be unveiled on October 16 in New York. As you’ll see as you read ahead, they are all worth cheering.


Here, the finalists for the “Transportation” category.

Fisker Karma
This plug-in electric car boasts a solar panel on top and sustainably sourced materials within, such as trim made from salvaged wood. The judges praised the design’s boldness. “The Fisker shows what you can do by taking risks in sedan design,” Eden says, “and that’s really what consumers want.”

Faraday Bike
It looks like a nice bike, but the Faraday’s true achievement lies in how electric-assist components are integrated into its trim frame. On hills, the bike helps the rider quietly and seamlessly. Says Hatfield: “The integration of the parts is subtle and beautiful.”


Boeing 787
Boeing with Teague
The 787 is 20% more fuel efficient and 40% cheaper to maintain than similar jets, thanks in part to its 23 tons of carbon fiber. It’s also more passenger-friendly, with larger windows and higher ceilings. “A beautiful airplane inside and out,” says Eden.

Ford Fusion
The Fusion was one of the first vehicles to show that Detroit could compete with
Japan in small cars. The latest iteration ups the ante with a confident, refined design. Squint, and it looks like an Aston Martin.

Symbionic Leg
Össur calls this the world’s first true bionic prosthetic leg. Sensors and a microprocessor in the knee help it adjust to the wearer’s stride and pace, resulting in decreased user strain and fewer trips and falls.



Erica Eden

Erica’s curiosity is about what to make, why it matters and how to connect with the influential female consumer. She bridges design and strategy, with a passion for uncovering deep desires and delivering meaningful design solutions. As a Femme Den founder at Smart Design, she sees each design challenge through the eyes of the consumer and pioneers new methodologies that close the gap between design trends and real women. She redraws the boundaries of design expertise, expanding the need to understand people to include subtleties of gender and beyond.

Tinker Hatfield

Tinker Hatfield is the Vice President of Creative Design for NIKE, Inc. and he has left his mark on many of Nike and Jordan Brand’s most popular and original sneaker designs. Hatfield spearheaded the idea of Jordan Brand as a separate brand and division within Nike with the direct involvement of Michael Jordan. Hatfield also invented the industry’s first cross-trainer, the Air Trainer. The cross-training shoe spurred the creation of a separate cross-training footwear category.

Mauro Porcini

Mauro is Chief Design Officer of the 3M Corporation. Mauro manages 3M’s design strategies and projects, leading internal teams based around the world, and collaborating with a broad variety of renowned external partners. Working closely with the company’s business and R&D leaders, Mauro’s mission is the one of evolving and nurturing the corporation’s internal design culture, leveraging 3M’s technology heritage and its portfolio of solid strategic brands to produce innovation and growth with a new experience-driven approach.


Browse the complete list of judges here.

A version of this article appears in the October 2012 issue of Fast Company.


About the author

Cliff was director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.