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Braun’s New Super-Simple, Super-Legible Alarm Clock

The German manufacturer marries modern tech with simple design.

Braun’s New Super-Simple, Super-Legible Alarm Clock
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Dieter Rams may have left Braun in 1998, but his distinguished legacy endures through products like this clock radio, which crams a bunch of features into a deceptively simple package.

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Here’s the rundown: The backlit LCD display showcases the time (12- or 24-hour mode), radio station, and alarm setting (there’s also a snooze option). The radio-controlled alarm function can be switched off, and the clock manually set, for use in countries where a signal isn’t available. Charge it with four AA batteries or an optional AC power adapter (not included).

Click to enlarge.

Does it rival Rams’s elegant T 41 from 1962? Not exactly, but you can see this one in the dark. It sells for $100 on YLiving and at the MoMA Store after August 1.

About the author

A former editor at such publications as WIRED, Bloomberg Businessweek, and Fast Company, Belinda Lanks has also written for The New York Times Magazine, The New York Observer, Interior Design, and ARTnews.

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