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Camper’s New Shoe Store Visualizes The Act Of Walking

Studio Makkink & Bey render 3-D motion in 2-D line drawings.

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The funky Spanish shoemaker Camper has opened a new shop in Lyon, France, that’s inspired by the very thing for which its shoes are made: walking.

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Rotterdam-based designers Studio Makkink & Bey drew on the work of E. Muybridge, the pioneering 19th-century photographer of human and animal locomotion, to render walking movements as thin red lines across the shop’s white floors, walls, ceiling, and stairs.

It’s a fun, graphic look. Red being Camper’s signature color, it also conveys a subtle branding message: It suggests that in Camper’s shoes, even something as mundane as schlepping around on your own two feet can feel unsurpassingly cool. As the designers say: “These lines form a red blueprint, a Camper model world of walking.”

[Photos: Sanchez y Montoro]

About the author

Suzanne LaBarre is the editor of Co.Design. Previously, she was the online content director of Popular Science and has written for the New York Times, the New York Observer, Newsday, I.D

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