Google Silently Invests Over $100 Million in Zynga, Possibly for Google Games Launch

A rumor floating around this weekend says that Google has quietly invested somewhere between $100 and $200 million in online gaming company Zynga. This could be the launching pad for Google Games, due later this year.

Google Zynga

A rumor floated by TechCrunch this weekend speculates, with the aid of “multiple sources,” that Google has invested somewhere between $100 and $200 million in Zynga, makers of online games like FarmVille and Mafia Wars.


The investment was apparently made from Google itself and not its venture capital arm, Google Ventures, which suggests Google’s interest is perhaps more predatory than merely financial. TechCrunch says Zynga will become the “cornerstone” of Google Games when it launches later this year. The deal would be part of a new strategy from Google that takes on Facebook in several ways, including the rumored new social networking site, Google Me. The rumors of Google Me have been gaining steam–check out our latest post on the subject for more info.

Zynga largely came to fame through Facebook, a partnership recently renewed for another five years. The gaming company has been doing exceedingly well, showing huge profits–the same sources from which this rumor comes estimate Zynga’s 2010 revenues at $350 million.

TechCrunch also notes the existence of a job posting for “Project Management Leader, Games” at Google’s Mountain View campus, which may (or may not, of course) indicate a further push into gaming.

This is all unconfirmed for now–Google has yet to respond to requests for comment–but we’ll keep you updated if and when we hear more.

Dan Nosowitz, the author of this post, can be followed on Twitter, corresponded with via email, and stalked in San Francisco (no link for that one–you’ll have to do the legwork yourself).

About the author

Dan Nosowitz is a freelance writer and editor who has written for Popular Science, The Awl, Gizmodo, Fast Company, BuzzFeed, and elsewhere. He holds an undergraduate degree from McGill University and currently lives in Brooklyn, because he has a beard and glasses and that's the law