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Wanted: Olloclip, A 3-in-1 Lens For The iPhone

A Kickstarter success story, the Olloclip is available for the holiday rush (hint, hint).

Wanted: Olloclip, A 3-in-1 Lens For The iPhone
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The iPhone takes 8-megapixel pictures. For anyone who snapped pictures with an early digital camera, that’s an astounding leap in quality. And yet, forgetting that just a few years ago smartphones didn’t even have a photo option, we want the iPhone camera to do everything short of talk to us. (Or maybe we do want it to talk to us–let’s ask Siri.). Fortunately, a pair of designers has managed to fill in the gaps, with an ingenious clip-on, three-in-one lens accessory that expands the iPhone’s photo repertoire to include fish-eye, wide-angle, and close-up shots.

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Patrick O’Neill and Chong Pak, two California-based designers, launched the Olloclip on Kickstarter last summer to a receptive audience–the team exceeded its funding goal of $15,000 by more than 450%–and is now available to the general public (just in time for the holidays!). The beauty of the gizmo is in its ease of use: Slip it onto the corner of your iPhone so that it’s aligned over the camera, and you’re good to go; the camera autofocuses through the Olloclip. And switching among the three lenses is also simple as pie. Let’s say you start with the fish-eye lens (which is labeled as such) but want to move to the wide-angle, just slide the device off and flip it around. Since the macro lens is part of the wide-angle assembly, detail shots are slightly more involved but nothing a 5-year-old couldn’t master.

Order the Olloclip (compatible with both the iPhone 4 and 4S) for $69.95 here or here.

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About the author

A former editor at such publications as WIRED, Bloomberg Businessweek, and Fast Company, Belinda Lanks has also written for The New York Times Magazine, The New York Observer, Interior Design, and ARTnews.

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