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15th Anniversary of Amazon

Fifteen years after Amazon sold its first book — Fluid Concepts & Creative Analogies
— it’s locked in a pricing war with Penguin, in an attempt to give its
Kindle e-reader an edge over the iPad and Nook. How to resolve the
dispute peacefully? Christopher Voss, a veteran FBI hostage negotiator,
points to Macmillan’s January open letter to Amazon, which helped the
bookseller agree to higher prices by explaining why $9.99 can’t fairly
compensate e-book creators. “Macmillan appealed to the readers sitting
on the sidelines,” Voss says. “That’s who Amazon is really worried
about.” Even if bookworms aren’t known for combat skills. — DM

Fri, July 16

Negotiate
15th Anniversary of Amazon

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