Women control the majority of household income in the U.S., but
catering to their specific desires (and thus creating a better shopping
experience for both genders) is still a novel concept for some
retailers. In this book, eagle-eyed retail wonk Paco Underhill muses
his way through strip malls, pharmacies, and big-box electronics shops.
Among his conclusions: Women like stores as they like their wine —
light, bright, and white. — KR
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.