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A Children’s Spelling Video, Starring Charming Motion Graphics [Video]

Turin-based design studio N9ve presents its version of a hornbook.

A Children’s Spelling Video, Starring Charming Motion Graphics [Video]

In Shakespeare’s day, a hornbook consisted of the alphabet printed onto a piece of paper pasted onto a wooden board with a handle. The Italian design studio N9ve has just released its own version of the hornbook: “Alphabet 2,” a delightfully clever video, with each letter illustrating the meaning of a word beginning with that character.

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This is ostensibly a spelling video. But as South Park isn’t for kids just because it’s a cartoon, “Alphabet 2” definitely caters to grown-up tastes. N9ve specifies that the letters are modeled on Helvetica proportions–how many 3-year-old type purists do you know?–and some of the words are way beyond elementary comprehension: A is for Anamorphosis? Have fun explaining that to your toddler. (“Let’s come back to that one in a few years.”) But never mind, it’s a fun way to spend two and a half minutes–and sure beats a repeat performance of Goodnight Moon.

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About the author

A former editor at such publications as WIRED, Bloomberg Businessweek, and Fast Company, Belinda Lanks has also written for The New York Times Magazine, The New York Observer, Interior Design, and ARTnews.

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