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Simple Genius: The Lowly Egg Carton Gets A Rethink

A student hatches a plan for redesigning the standard egg box.

Simple Genius: The Lowly Egg Carton Gets A Rethink

In thinking about objects in need of a redesign, the lowly egg carton falls pretty low on the list. That is, until we saw this clever concept from Éva Valicsek, a design student at the Institute of Applied Arts, in Hungary. Instead of the usual flapped carton of paper, plastic, or Styrofoam, Valicsek has devised a tray made from a single piece of cardboard, bent accordian-style and with oval cutouts for cradling the eggs. The top is open for easy access, but the contents are held in place by a rubber band at each end.

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The cartons might provide great improvements: They’re recyclable, stackable, and constructed of the minimal amount of material. Our concern: The openness may not offer fragile shells enough protection, especially in transit (although the addition of a top might solve some of those problems). Still, we love seeing designers take a crack (pun intended) at reinventing commonplace items that often go unconsidered, even if it does entail breaking some eggs. (You saw it coming.)

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About the author

A former editor at such publications as WIRED, Bloomberg Businessweek, and Fast Company, Belinda Lanks has also written for The New York Times Magazine, The New York Observer, Interior Design, and ARTnews.

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