• 06.25.10

Paid Version of Hulu Coming to Game Consoles Very Soon, Sources Say

That pesky $10-per-month Hulu subscription rumor is back, with more specifics: Reputable sources say it could be coming as soon as next week. The Sony PS3 and Microsoft Xbox 360 are specifically named as partner devices.


The Hulu subscription rumor is like a slightly less annoying version of the Verizon iPhone rumor: They’ll probably both happen eventually, but pop up in news stories thanks to analysts and blind sources and possibly the shape of the steam rising from a voodoo stew-pot.


This month’s rumors are amplified both in specifics and in quality of sources. Both Bloomberg and Peter Kafka over at MediaMemo posted on unnervingly similar Hulu subscription rumors today. I recommend you literally take a bath in a tub full of salt, because we’ve heard a lot of this before, but it’s all plausible and I wouldn’t discount it out of hand.

Both Bloomberg and MediaMemo report that sources “familiar with the company” say a $10-per-month Hulu subscription is coming very, very soon. Both publications mention next week as the possible announcement date, with MediaMemo noting that the service might even roll out, to a limited beta audience, upon announcement.

Bloomberg, interestingly, focuses on Sony’s PlayStation Network as a possible home for subscription Hulu, mentioning offhand that Microsoft‘s Xbox 360 is also rumored to be involved. Bloomberg’s sources must be someone at Sony, because there’s no other reason PSN would get more emphasis than Xbox–it’s a far smaller audience, and nowhere near as established in digital media as Microsoft’s product.

According to both sources, the talks are in advanced stages, with Hulu and the content providers (NBC, ABC, and Fox) hammering out where that $10 per user per month should go. Stay tuned for a possible announcement next week–or not. Who knows, at this point.

Dan Nosowitz, the author of this post, can be followed on Twitter, corresponded with via email, and stalked in San Francisco (no link for that one–you’ll have to do the legwork yourself).

About the author

Dan Nosowitz is a freelance writer and editor who has written for Popular Science, The Awl, Gizmodo, Fast Company, BuzzFeed, and elsewhere. He holds an undergraduate degree from McGill University and currently lives in Brooklyn, because he has a beard and glasses and that's the law.