advertisement
advertisement

Wanted: A Beach Cruiser Bike That Looks Ultra Tough

Beach cruisers aren’t just for tourists weaving down boardwalks anymore.

advertisement
advertisement

Cruiser bikes are probably the least flattering, most emasculating bikes on the market today, better suited to getting laughed at than getting your steez on. (Of course, if you’re on a cruiser, the guffaws might also be due to your fanny pack and your wife’s matching outfit.) But fashion designer James Perse might just have changed our opinion, with his new, limited-edition cruiser bike.

advertisement
advertisement

James-Per-Se-Cruiser

The bike has the model’s signature fat tires for rolling over sand, and a low-slung frame that makes it easy to get on and get off. Custom made by hand, it also comes in four superb colorways, including army green.

James-Per-Se

advertisement

Okay, yes, this is James Perse we’re talking about, so this thing isn’t cheap: $2,500. But if you’re looking for a casual bike that won’t break the bank, we recommend the Bowery Lane Bike, which runs under $600.

About the author

Cliff was director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.

More