advertisement
advertisement

Quiz: Can You Guess All 10 of These Abstracted Brands?

What happens when brands are reduced to mere abstraction? Are they still recognizable? Is Google still Google without Catull type? Here, Graham Smith of IMJUSTCREATIVE, a freelance logo and identity designer in the U.K., has taken 10 famous logos and stripped them down to circles and colors. Your challenge: Identify what’s what.

advertisement
advertisement

What happens when brands are reduced to mere abstraction? Are they still recognizable? Is Google still Google without Catull type? Here, Graham Smith of IMJUSTCREATIVE, a freelance logo and identity designer in the U.K., has taken 10 famous logos and stripped them down to circles and colors. Your challenge: Identify what’s what. Some you might find easy, others not at all, which probably has less to do with how well you know your brands than how well your brands use subtle design clues to impress upon you. — Eds

advertisement

Scroll down for the answers.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
1. American Express
2. Cisco
3. BT
4. Google
5. YouTube
6. UPS
7. Red Bull
8. Toy”R”Us
9. PWC
10. Technicolor

About the author

Graham is a logo and identity designer who works from his home studio, based in a small south coast seaside town in England. As well as earning an honest wage designing logos to pay the mortgage and feed his dog, Dylan, he also writes a number of articles on logo design

More