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Sign of the Times: Mirrored Ring for Multiplying Your Bling

Mirrors: the new cubic zirconia!

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It’s a story as old as love itself: Guy wants to propose to girl. Guy doesn’t have enough cash for a blingy ring. (Guy busted out in the real estate bubble.) Guy settles on something small and boring. Girl seethes in secret, and another loveless marriage is born.

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Well now there’s a ring that solves that problem entirely. Buy 1 Get 1,000 Free, by Swiss designer Nicholas Le Moigne, has a tiny diamond strategically mounted next to a mirror, so that from certain angles it looks about five times bigger than it is. Never mind that the band resembles a twisted dentist’s tool. It’s like saying I love you with seven karats, except you only paid for one! Perfect for a post-recession world where we’ve still got platinum-card tastes, but only a severance-check budget.

Clearly, the whole thing’s a send-up of the luxury jewelry industry. Odd, then, that the ring was actually produced. (Le Moigne partnered with the Austrian jewelers A.E. Koechert as part of Vienna Design Week, on now.)

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[Images courtesy of Nicholas Le Moigne]

About the author

Suzanne LaBarre is the editor of Co.Design. Previously, she was the online content director of Popular Science and has written for the New York Times, the New York Observer, Newsday, I.D

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