How do you create the opening credits for a beloved game franchise, telling a story in a unique way, but staying true to the franchise’s roots? This is the topic I discussed with Karin Fong of Imaginary Forces during last week’s Most Creative People in Business conference. And in this video, Fong recounts how her team created the opening sequence for the hit video game God of War III. “The game’s director, Stig Asmussen, and the team at Sony Computer Entertainment really pushed us to create an aesthetic that would complement the highly-rendered world that makes up most of the game,” said Fong. Here’s how it came together:
The Most Innovative Companies
The top 50 companies in entertainment, media, sports, technology, and more.
Most Creative People
Meet this year's inspiring leaders.
Innovation By Design
A showcase for ingenious design solutions.
World Changing Ideas
New workplaces, new food sources, new medicine—even an entirely new economic system.
The apps, tips, tactics, and brain hacks to help you work smarter instead of harder.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens.