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E3 Day 0: Wins for EA, Ubisoft, and Microsoft – But Activision Shows Us a Good Time

EA: Gamer’s Games

EA-E3

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EA: Gamer’s Games

EA showed that it really wanted to connect with its fans, announcing a reward community for those who play its shooters dubbed EA Gunclub (a name so politically charged that it’s certain to arrive with a bang). To support it’s new mixed martial arts game, there will also be Live Broadcast, where gamers compete like athletes and the fighters they create can become “stars.” EA Active 2 will have an online social media component, with users getting profiles, fitness tips, and social networking–and the game is finally moving to other systems besides the Wii, thanks to Kinect and EA’s own motion control arm band for PS3.

ubisoft-brotherhood

Ubisoft’s Games You Can Feel

Ubisoft’s event was epitomized with the slogan the company presented, “Games You Can Feel.” The games had either an emotional, visceral, or motion control component: With known titles given extra time (Assassin’s Creed: Brotherhood, Shaun White Skateboarding), or new titles announced (trippy music game Child of Eden, Motion Sports for Kinect, and a Michael Jackson dance game announced, but not shown–a shame as we’d love to see how you have to dance in real life for this. The company also had two non-games, a physical laser-tag came with plastic guns called Battle Tag, and a Vitality Sensor-like pulse monitor called Innergy that had software to de-stress you. After all that moonwalking and “feeling” Assassin’s Creed’s violence, you may need it.

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Activision’s Games … Er … Party

Activision’s late night event at the Staples Center also had a point: It said of Activision, “We have a lot of money to spend to wow people.” It was a long night of DJs (Z-Trip, MauMan 5, David Guetta), bands (Usher, Jane’s Addiction, Chris Cornell, NERD, RHEA, Rianna, and Eminem) … but almost nothing about Activision’s core business of games. There were no execs, no developers, no demos, no new announcements–just a few trailers to “wow” everyone, or perhaps not. There was music, fireworks, strippers on 60-foot polls, and little of any real substance.

Microsoft Rules the Day, Sony in Shadows

But this first day of E3 2010 was Microsoft’s. And not just for the morning’s announcements and demos, but because Ubisoft and EA are both supporting Kinect, the game controller killer. Meanwhile Sony’s Move was apparently nowhere to be seen among these gaming giants’ future plans. How much of that will change at Sony’s event tomorrow afternoon remains to be seen. Until then, 1 – Kinect, 0 – Move.

Party photo from Flickr: Saxon. Kevin had far too much fun at Activision’s event to take photos.

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About the author

His work has also been published by Kill Screen, Tom's Guide, Tech Times, MTV Geek, GameSpot, Gamasutra, Laptop Mag, Co.Create, and Co.Labs. Focusing on the creativity and business of gaming, he is always up for a good interview or an intriguing feature.

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