The toolkit is mostly a compendium of tricks, such as Google Moderator, Apps, News, and AdWords–the most significant of these, it has to be said, is AdWords, given that online advertising is expected to rise by 73% in this year’s mid-term elections. Just how much of that spending will Google trouser? We contacted their press office, which returns results nowhere near as quickly as their search engine does (we’ll update this post once we hear back).
It’s YouTube, however, where Google has been the most creative. The You Choose 2010 toolkit is split up into two sections: Campaign Tools and Paid Campaign Tools. The former offers up a YouTube Politician Channel, the aforementioned Moderator, and Insight, which shows you how well your videos are doing as well as who’s watching them.
What Google is not offering, however, is advice on improving the content of political videos. Admittedly, not everyone needs this, but it is a shame that no one thought to tell Dale Peterson that using five exclamation points in the title of a campaign video might not have the desired effect!!!!!