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CEOs Share Their Spending Dreams for National Splurge Day

Chicago writer and "eventologist" Adrienne Sioux Koopersmith may have created this fake holiday on a lark, but that hasn't stopped people — and companies — from marking it. We asked a few consumption experts for their personal wish lists.

CEOs Share Their Spending Dreams for National Splurge Day

"My favorites are contemporary-art and gallery showings. I recently splurged on Camille Rose Garcia's Twilight: Deer."
— Livia Tortella, EVP of Atlantic Records


"Designer clothing and accessories, such as a Louis Vuitton custom luggage set, so I could feel fabulously chic while traveling."
— Linda Heasley, CEO of the Limited



"I would love to have a ski-in, ski-out mountain chalet in Vail or Park City."
— Hugh Jones, CEO of Travelocity Global



"I want the Bugatti Veyron or the Enzo Ferrari. Those are a little out of my reach — I don't think you buy a million-dollar car unless you've got $10 million in the bank." — Ice-T, actor and rapper



"The Amazon Kindle. We gifted it to all of our employees to celebrate Amazon's acquisition of Zappos."
— Tony Hsieh, CEO of Zappos



"If I could, I would love to take a year off to travel the world."
— Jim Goldman, CEO of Godiva Chocolatier

A version of this article appeared in the June 2010 issue of Fast Company magazine.

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