Eco-Friendly Designs From New World Home

New World Home’s eco-friendly designs combine time-honored style with modular, modern efficiency.

Eco-Friendly Designs From New World Home
Courtesy of New World Home Courtesy of New World Home

This might look like a colonial farmhouse with the patina of 150 years of living. But it was actually just built, in a factory in less than 100 days, by Mark Jupiter and Tyler Schmetterer’s firm, New World Home. Fifty percent more energy-efficient than a typical suburban house, this retro spin on modular could be a new model for home building.

“In residential housing, only 1% of revenue is spent on R&D,” says Jupiter, who compares most new building to “polishing a turd.” With college buddy Schmetterer, a tech entrepreneur, he reverse-engineered a farmhouse and made it eco-friendly. So the foundation is pre-insulated, the reflective roof is largely recycled metal, and the high-efficiency plumbing saves 10,000 gallons of water per year compared with a similar-size standard home.

New World Home is now licensing its seven prefab styles, which run a reasonable $150 to $200 per square foot, to builders and developers. It has teamed with Country Living and is eyeing other, bigger branding partners. “Why,” muses Schmetterer, “doesn’t Ralph Lauren have its own brand of homes?”

About the author

Danielle Sacks is an award-winning journalist and a former senior writer at Fast Company magazine. She's chronicled some of the most provocative people in business, with seven cover stories that included profiles on J.Crew's Jenna Lyons, Malcolm Gladwell, and Chelsea Clinton.