During the Vietnam War, U.S. soldiers headed to China Beach, a stretch of pristine sand near the port city of Da Nang, for R&R. But that 10-km-long beach isn’t particularly restful or relaxing these days, as it undergoes an unprecedented building boom. At least six luxury resorts are rising there, including a Hyatt, a Meridien, and a Raffles. Once they open, they’ll create hundreds of much-needed jobs — and, Vietnam hopes, an invasion of foreigners. But this time, it’ll be on its own terms.
collections
NewsletterCourses and LearningAdvertiseCurrent IssueTech Forecast
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business