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iYogi, Support.com, Geek Squad Battle for the Tech Support Title

As gear support goes virtual, how do two upstarts fare against Best Buy’s Geek Squad?

iYogi, Support.com, Geek Squad Battle for the Tech Support Title

Tackling computer glitches yourself is so 2008. “About 15% of home computers are infected with malware so fixing them has gone the way of lawn-mower service — it’s no longer a do-it-yourself thing,” says Kurt Scherf, a technology analyst with Parks Associates. Scherf estimates Americans spent a whopping $4 billion on tech support last year. That number should grow to at least $6.4 billion by 2013, and remote help is poised to drive much of that expansion.

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About the author

Ben Paynter is a senior writer at Fast Company covering social impact, the future of philanthropy, and innovative food companies. His work has appeared in Wired, Bloomberg Businessweek, and the New York Times, among other places.

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