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Google Experiment Gets Creative Job Seeker an Agency Post

There are many stories about how young creatives get themselves the job of their dreams, but Alec Brownstein’s pitch has to rate as one of the best. He spent $6 on Google adwords to reach five creative directors at major advertising and marketing firms: Scott Vitrone, Ian Reichenthal, Gerry Graf, Tony Granger, and David Droga. Four of them gave him interviews, leading to two job offers, and he’s now working at Young & Rubicam.

Google ad layout

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There are many stories about how young creatives get themselves the job of their dreams, but Alec Brownstein’s pitch has to rate as one of the best. He spent $6 on Google adwords to reach five creative directors at major advertising and marketing firms: Scott Vitrone, Ian Reichenthal, Gerry Graf, Tony Granger, and David Droga. Four of them gave him interviews, leading to two job offers, and he’s now working at Young & Rubicam.

The concept is, of course, dependent on the vanity of those working in the advertising industry. And it’s nothing terribly new: Facebook’s been successfully used by job hunters to target employers for some time now.

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About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S

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