There are many stories about how young creatives get themselves the job of their dreams, but Alec Brownstein’s pitch has to rate as one of the best. He spent $6 on Google adwords to reach five creative directors at major advertising and marketing firms: Scott Vitrone, Ian Reichenthal, Gerry Graf, Tony Granger, and David Droga. Four of them gave him interviews, leading to two job offers, and he’s now working at Young & Rubicam.
The concept is, of course, dependent on the vanity of those working in the advertising industry. And it’s nothing terribly new: Facebook’s been successfully used by job hunters to target employers for some time now.