• 05.03.10

Finally, New Jersey Design That Doesn’t Smell Like Axe Bodyspray

GRO Architects classes up the Garden State with a new sushi bar.

From the land of all things Snooki
comes a modern sushi restaurant just might lend Jersey some high-design
bona fides. About time.


MoC (which means “hello” in Japanese) was designed by Nicole Robertson
and Richard Garber of the Manhattan firm GRO Architects. It’s made almost entirely out of
CNC-milled mahogany slats, some painted high-gloss white. They curve
around the ceiling like a racetrack then slink down the walls and into neighboring rooms. Practically speaking, they’re there to hide the building’s nether regions: the
assorted sprinklers and lights and speakers. Aesthetically, the idea’s
that no two spaces are alike.

With 2,400 square feet, it has a
bunch of open dining areas, a private dining room, a sushi bar, and a
chef’s table.

The perfect setting, you might say, for some
knock-down-drag-out reality TV.

Images courtesy of GRO Architects.


About the author

Suzanne LaBarre is the editor of Co.Design. Previously, she was the online content director of Popular Science and has written for the New York Times, the New York Observer, Newsday, I.D.