• 04.23.10

Turn-by-Turn Google Maps on iPhone Steer Google, TomTom, Garmin to Dead End [Update]

One of Android’s biggest strengths, free turn-by-turn navigation, is coming to the iPhone. Update: We’ve had an official denial from Google–looks like the report was premature.

iPhone Google Maps

But it doesn’t look like Google is too intent on keeping turn-by-turn Maps an Android exclusive. At a London press conference yesterday, Google mentioned that Maps with Navigation will be coming to other platforms, specifically naming the iPhone.


Update: Google has officially denied the reports we cited, saying that while they did say Maps Navigation would eventually come to other platforms, they did not specifically name the iPhone–looks like that may have been hopeful speculation. As the iPhone OS is one of the biggest and most profitable mobile platforms in the country, we’ve got to think that it would be at the top of the list of “other platforms” that might see integration, but there’s no official announcement. So this remains speculation as of now.

It’s a move almost similar to Amazon‘s iPad app–both Amazon and Google have seemingly decided that getting their services to as many people as possible is the best way to grow the brand, and Apple‘s iPhone isn’t just competition, it’s a potentially valuable platform. iPhone owners should be excited, and Garmin and TomTom, who may have already felt heat in Europe, where mobile phone navigation is up 68% over last year, should continue being very, very nervous.

Dan Nosowitz, the author of this post, can be followed on Twitter, corresponded with via email, and stalked in San Francisco (no link for that one–you’ll have to do the legwork yourself).

About the author

Dan Nosowitz is a freelance writer and editor who has written for Popular Science, The Awl, Gizmodo, Fast Company, BuzzFeed, and elsewhere. He holds an undergraduate degree from McGill University and currently lives in Brooklyn, because he has a beard and glasses and that's the law.