Has Google Hit the Ceiling?

Google Lego


Google has just released its first-quarter results and, unsurprisingly, they show that the search engine giant is still making healthy profits, despite the slight cock-up of the Nexus One launch and the China debacle. Profits were up 37% to $1.96 billion, while revenue was up 23% to $6.78 billion, although the firm’s share price dipped by 4.6% on the news. Analysts gave a general thumbs-up to the results, pointing out that Google is a victim of its own success, as its investors were probably expecting higher numbers.

Despite Google’s workforce increasing by 4% from the last quarter–they now have 20,621 employees–capital expenditure was only up slightly, from $221 million to $239 million. The serious money is coming from revenue at Google-owned sites (YouTube, Picasa, Orkut, and the like), up 20%, with AdSense revenue posting a 24% increase. Cost-per-click is up 7% and paid clicks up 15%.

The firm’s CFO, Patrick Pichette, said that Google had performed “very well” in its Q1 results with a 23% year-on-year growth. “Going forward, we remain committed to heavy investment in innovation, both to spur future growth in our core and emerging businesses as well as to help build the future of the open Web.”

International revenues were static from the last quarter of 2009, at 53%, which begs the question: Has Google hit a ceiling? It is doubtful that its withdrawal from China will affect the firm’s profits yet–after all, Google’s search engine comes a poor second on the Chinese mainland to Baidu—but this is the part of the business to keep an eye on in the coming months.

Speaking of Google-owned sites, the YouTube-Viacom copyright spat reared its ugly head again yesterday, with the media company choosing to release a bunch of previously secret emails between Google and YouTube employees. “YouTube’s business model is completely sustained by pirated content.” Well, yeah–until, that is, the major firms took note and chose to start working with the online video site. Google retaliated by laying a giant red, blue, green, and yellow turd in Viacom’s foyer–sorry, I’ll start that sentence again. Google retaliated by saying that, while Viacom was uploading its own material to the site, how could YouTube have differentiated between authorized and unauthorized footage.

Finally, although Google doesn’t really talk about the Nexus One, let’s bring it up briefly. Some commentators are pointing out that its relative belly flop into the smartphone market at the beginning of the year is one reason why the firm’s profits are not beefier. Look at Android’s share in the smartphone market, however: up from 2.8% to 9% between October 2009 and February 2010. Perhaps it’s not just about the handsets.


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About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.