05.01.10

Freaks and Geeks

TOYOTA MATRIX

Paranoia Pays: Young men sign in to sic a pseudo-stalker on a buddy. Result: 4 million views, a lawsuit, and a happy client.

DEL TACO

Talkitos: A mock late-night online talk show grew the company’s Facebook friends from 20,000 to 67,000 in six weeks.

MICROSOFT VISTA

Nice Try: A subtler campaign with Demetri Martin introduced 5 million people to the (ill-fated) operating system.

TOSTITOS

Dork Chum: Videos from the imaginary NOLAF.org got 3.5 million views and an average on-site time of five minutes.FCS

Video

Ideas

ToolBank Was Supplying Houston With Rebuilding Equipment–And Then Irma Hit

One Of These Four Ideas Is Going To Win $100 Million From The MacArthur Foundation

A Split In The Spliff Industry: Can Big Marijuana Survive Without Roger Stone?

Entertainment

61% Of Women And 46% Of Men Think Kids Should Be Raised Without Gender Stereotypes

“X-Men” and “Kingsmen” Screenwriter Jane Goldman On The Art Of Adaptation

Nike And Ad Agency Produce Documentary On France’s Street Football Scene

Co.Design

iOS 11 Sucks

A Brilliantly Simple Solution For Organizing Pantone Color Chips

The Horrifying Devices People Use To Beautify Themselves

Fast Company

The Complexity Of Trump’s Border Wall Proposal, Explained In VR

Hackers could use light to burglarize you through your security camera

ToolBank Was Supplying Houston With Rebuilding Equipment–And Then Irma Hit