It’s been billed as a showcase for a new South Africa — and the government is spending billions to make it so. One brand-new stadium, in Nelspruit, reportedly cost $137 million. Nine cities will host matches, from June 11 to July 11. As of mid-March, 2.3 million tickets had been sold, nearly 1.5 million to foreign fans for $320 to $400 apiece. (Locals can buy special $18 tickets.) Will the expected $1.1 billion boost to South Africa’s economy materialize before the cheers die away?
collections
NewsletterCurrent IssueRecommender
The apps, books, movies, music, TV shows, and art are inspiring our some of the most creative people in business this month
Strong Female Lead
The struggles and triumphs of prominent women in leadership positions
Productivity
Productivity tips and hacks
Platform Wars
The major tech ecosystems that battle for our attention and dollars
Tech Forecast
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business
FastCo.Works Studio
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens
Follow us:
