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  • 04.09.10

Ford CEO Alan Mulally Wants Dealerships Like Apple Stores, Cars as Killer Apps [Part 2]

On the heels of the New York Auto Show, Fast Company’s Paul Hochman talks to Mulally about the role of technology at Ford — from employees ideas for innovations to consumers high-tech customized experiences at dealerships and behind the wheel.

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On the heels of the New York Auto Show, Fast Company‘s Paul Hochman talks to Mulally about the role of technology at Ford — from employees ideas for innovations to consumers high-tech customized experiences at dealerships and behind the wheel. Click here for Hochman’s complete inside story about how Ford’s Sync technology will turn it into America’s most surprising consumer electronics company, from the April issue of Fast Company, on newsstands now.

Click here for Part 3: why Ford dealerships should feel like the Apple store.

About the author

Tyler Gray is the former Editorial Director of Fast Company and co-author of the book The Sonic Boom: How Sound Transforms the Way We Think, Feel and Buy (Houghton Mifflin Harcourt), out in fall 2014. He previously authored The Hit Charade for HarperCollins and has written for The New York Times, SPIN, Blender, Esquire, and others.

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