advertisement
advertisement

Why Bugs Bunny Ate Sand, and What You Can Do To Make Sure You Don’t Make the Same Mistake

Now that you’ve had the chance to analyze where you came from, who you are, and how your past and the journey that got you to this point makes you very unique, you’re ready to take on the next crucial question:   Where do you want to go?  

Now that you’ve had the chance to analyze where you came
from, who you are, and how your past and the journey that got you to this point
makes you very unique, you’re ready to take on the next crucial question:

advertisement
advertisement

 

Where do you want to
go?

 

advertisement

Again, this may sound like a totally basic question, but
humor us for a minute.  Do you
REALLY know where you want to end up? 
Can you see it? Taste it? Smell it? Or do you just “want to make a
million dollars,” or have some other very nebulous goal that you want to
reach.  The more specific the goal,
and the more you can see, taste, touch and smell that goal, the easier it will
be to reach. We’re not going to go all metaphysical and self-help on you here
and tell you that’s all you have to do, but it is very important if for nothing
else than you have to know where you want to go in order to know when you get
there.  Sounds silly, but you’d be
shocked at how many people have never really thought about this.

 

The other reason it’s extremely important is that sometimes
where you came from and where you want to go don’t allow for a clear cut path
between the two points.  And in
some circumstances, the two are all but impossible to connect. But, assuming
you can draw some sort of line between the 3 points (1. Where you came from. 2.
Where you are now.  3. Where you
want to end up.), then you must…

advertisement

 

BEWARE the Mirage on
your journey

 

advertisement

Do you remember the old Looney Tunes cartoons from when you
were a kid? Bugs Bunny would all too often get stranded in the desert and then when
all hope seemed lost, he would see, off in the distance, a beautiful pond, lush
green trees, beautiful female rabbits, a lounge chair and a “lemonade” with a
straw awaiting him?  But when he
got over to where he thought this beautiful respite was, he ended up finding
out the hard way, after filling his mouth with sand and laying a smooch on
Elmer Fudd, that what he really had found was an illusion of perfection created
by his mind. 

 

This is something we can all relate to, and it’s all too
often that we hear a client tell us a story like this:

advertisement

 

Well, I’m bringing in
3-5 Million dollars in income each year, taking home $500,000.00 (or more) in
salary and benefits each year, but I’m really sick of this business. There’s
really just no future in it for me. 
The entire industry is just backwards.  And anyhow…,my REAL passion is in saving the African pigmy
fruitflies and providing luxury residences for them here in San Diego (or insert
some other new, and not so silly sounding, idea here) so I want to just shut
down my existing business and move on to my new idea.

 

advertisement

WHAT?!?!?!?!?! (This
is our response)

 

Stop and think about this for a moment.  You mean you’re going to take a very successful
business, that undoubtedly takes some of your effort, and shut it down
completely, leaving yourself zero income, in order to pursue your “dreams” of
(insert new and exciting idea here.) We’re sure YOU have never had an idea like this, have you?! Ok, so you
probably have.

advertisement

 

Let us save you the pain now.  While a new business can be a great idea—in fact we start
new businesses pretty often—they are not intended to serve as a cure-all for
the bored entrepreneur.  Sometimes
it takes years to make businesses profitable, and as we all know all too well,
some businesses (no matter how “fail proof” the basis for the business is)
never make a profit at all. So, why would you throw away a completely good
business, that is spinning off profits, in order to pursue something that you
have yet to prove?  Again, we’re
sure YOU wouldn’t make such a rash
and foolish choice.

 

advertisement

Sounds completely and utterly stupid doesn’t it? Yet we hear
it all the time, and if you’re honest with yourself, if you’ve been in business
for any amount of time, you’ve probably had a similar thought of some sort
yourself somewhere along the way.

 

Our point is that while it may look really sexy to shut down
your existing business to chase a new dream, it’s probably worth your time to
spend some time analyzing the “fortune at your feet”—the business you’re
already in, and what you can do to make it even more profitable.  And if you really don’t like the
business, ok, then bring in someone else to run it. Sure they might mess it up
a bit or they may never be quite as profitable as you, but hey, if they can
bring in any profit at all then isn’t it a better idea than just shutting it
down and praying you can “make it rain” in your next venture?  The answer is usually a resounding yes.

advertisement

 

So, make sure you know where you want to go, make sure you
can cut a path between where you came from, connecting through to where you are
now, and ending up where you want to go—And most importantly, beware of the
mirage that greener pastures are really all that green, and you’ll be one step
closer to building a successful business on the back of your personal
brand. 

ABOUT THE AUTHORS: JW Dicks (@jwdicks) & Nick Nanton (@nicknanton), lawyers by trade but entrepreneurs by choice, are best-selling authors that consult for small and medium sized businesses internationally on how to build their business through Personality Driven Marketing, Personal Brand Positioning, Guaranteed Media and Mining Hidden Business Assets. They offer free articles, blogs white papers and case studies to guests who visit their web site at http://www.DicksNantonAgency.com. Jack and Nick have been featured on NBC, ABC, CBS and FOX affiliates around the country, as well as in The New York Times, The Wall Street Journal, USA Today, Newsweek, FastCompany.com, and many more media outlets. If you’re ready to take your business to the next level, get more FREE info now at http://www.DicksNantonAgency.com

advertisement

 

advertisement
advertisement

About the author

An Emmy Award Winning Director and Producer, Nick Nanton, Esq., is known as the Top Agent to Celebrity Experts around the world for his role in developing and marketing business and professional experts, through personal branding, media, marketing and PR. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at at major universities around the world

More

Call for Most Innovative Companies entries! Apply now.

500+ winners will be featured on fastcompany.com. Final deadline: 9/23.