• 03.24.10

iPad: The Perfect Tool … for Promotional Giveaways

Forget sales of the Apple tablet itself or even the predicted $8 billion apps industry it’ll bolster. A whole new tertiary market is already springing up around “free” iPads.

win an ipad

Apple’s iPad is stirring up a storm of media and analyst attention, probably because it’s defining a whole new paradigm of mobile computing. But one potential use of the iPad has gone almost unnoticed: Its huge potential as a promo giveaway.


Over at GigaOm today there’s a neat piece that describes the iPad effect in what may be its true light: Initializer of a whole new industry. And specifically an industry which could create a secondary $8 billion market for tablet apps alone inside five years. This theme has been echoed elsewhere, with people referencing the tide of other tablet PCs soon to sweep over the consumer, the success of the iPhone as an indicator for the sales potential of the iPad, the mobile gaming industry and a host of other pieces of market thinking. We’ve noted that peripheral sales (for new types of mobile computing interaction) may be one of the iPad’s most important side-effects, and even intimated that one of the device’s true secondary markets may be porn.

But here’s the thing: The iPad is relatively cheap, highly desirable, has none of the “not quite a proper laptop” PR issues that netbooks have, comes coated, dipped and encrusted with shiny Apple cachet, and it’s soon to be all over the media, and placed into every slightly-techy TV show you watch. This gizmo is hot. And that, perhaps more than anything else, makes it an absolutely perfect promotional giveaway.

In other words, the iPad could be the perfect tool for many directly customer-facing industries that are urgently trying to claw their way back to a positive bank balance in the post-economic-downturn era. Just keep your eyes peeled for letter-box and windshield flyers, and roadblock and pop-up ads online: Soon, very soon, they may be peppered with images of Apple’s shiny new tablet PC.

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